The Best AI Commercials of 2026: A Curated Showcase

AI commercials stopped being a novelty in 2026. The best ones aren’t “look what AI can do” tech demos — they’re real ads, with a brief, a brand, and a reason to exist, that happen to be made with generative tools. This is a curated look at the artificial intelligence commercials worth studying this year: what they are, the techniques behind them, and — the part that actually matters — why they work.

It’s an opinionated, working list rather than a leaderboard. We update it as stronger work ships. We’ve split it in two: a few AI commercials we produced ourselves, then a wider set of standout campaigns from across the industry.

AI commercials we’ve made

We don’t just track this space — we work in it. These are AI commercials produced at AI Labster, hosted here, so you can judge the craft directly rather than take our word for it.

Perfume Ad — luxury fragrance spot

A rooftop opens onto a skyline; the scene resolves to the product. It’s a familiar luxury grammar, executed with AI.

• Technique: AI text-to-video generation with art-directed prompts; AI-assisted edit and grade.
• Why it works: It plays scale against intimacy. The vertiginous rooftop sells aspiration; the cut to the bottle sells the product as the payoff. The transformation beat gives the spot a spine — there’s a turn, not just a montage.
• Takeaway: AI handles “expensive-looking” set-ups (heights, glass, nightlife) that would be logistically painful to shoot — but the ad still needs a structural idea to land.

Car Gas Station — cinematic automotive mood

One location, dusk light, a car at a gas station. No spectacle — just a held mood, graded like the cold open of a prestige series.

• Technique: Generative video with controlled art direction; cinematic AI color.
• Why it works: Restraint. It proves AI can do quiet and premium, not only flashy. The available-light mood does the selling; there’s no VFX showing off over the brand.
• Takeaway: The most convincing AI ads often look the least “AI.” A coherent, single-location mood reads as confidence.

Spa AI Film for Kandima — hospitality, on brief

A calm, atmospheric spa film produced for Kandima Maldives — AI footage slotted into a real hospitality campaign.

• Technique: AI-generated hospitality footage matched to an existing brand look.
• Why it works: It’s on-brief, not on-trend. The restraint matches the category — wellness sells calm — and the footage was made to fit a real client’s visual identity rather than to flex the tool.
• Takeaway: The bar isn’t “is it impressive,” it’s “is it on brand.” AI clears it when it’s directed to.

The AI commercials that set the bar

Beyond our own work, a handful of campaigns between 2024 and 2026 defined what an AI commercial can be — and, just as usefully, what goes wrong. This is the canon worth studying. For how on-brand AI visuals get made at scale, see our guide to AI image generation for brand campaigns and the broader AI video production guide. We’ve labelled each as fully AI-generated or AI-assisted (AI blended with live action, CGI or licensed footage), because the distinction is the whole story.

Toys“R”Us — “The Origin of Toys’R’Us” (2024)

OpenAI Sora · Native Foreign + Toys“R”Us Studios · almost entirely AI-generated (corrective VFX + a human-composed score).

The first major brand film made with Sora, premiered at Cannes Lions 2024 — a nostalgic origin story for founder Charles Lazarus and Geoffrey the Giraffe. It matters as much for the backlash as the breakthrough: the craft critique wasn’t “AI can’t do this,” it was “this has no soul.” Why it’s here: it proved AI could render an entire branded world, and proved that capability without an emotional throughline reads as hollow. The takeaway we carry into our own work — AI gives you the impossible shot; a human still has to give it a reason to exist.

Source: PR Newswire — Toys“R”Us Studios + Native Foreign

Kalshi — AI NBA Finals spot (2025)

Google Veo 3 · created by AI filmmaker P.J. Accetturo · fully AI-generated video (AI-assisted script).

A fast, absurdist spot that ran nationally during the 2025 NBA Finals, reportedly built in a couple of days for a tiny fraction of a normal shoot. Why it works: it leans into the surreal energy of generative video instead of hiding it — comedy and dream-logic forgive the small artifacts a luxury spot never would. The takeaway: match the tone to the medium, and AI’s quirks become the joke rather than the flaw.

Source: NPR

Coign — “conservative credit card” spot (2025)

Google Veo 3 · Justin Germany Productions · fully AI-generated. Coign markets it as the “first fully AI-generated national TV commercial” in financial services — that’s the brand’s claim, not a settled fact.

A challenger brand bought national-TV-grade production for roughly the cost of a social post. Why it’s here: it’s the clearest proof that AI collapses the production-budget moat — a small advertiser can now look like a big one. The takeaway: when everyone can afford the polish, the idea and the targeting are the only things left to compete on.

Source: Coign

Google — “Planning a Quick Getaway?” (2025)

Google Veo 3 · Google Creative Lab · fully AI-generated — billed as Google’s first AI-generated TV ad.

A plush turkey named Tom tries to escape Thanksgiving, promoting AI Mode in Search. Why it works: a strong, funny character does the heavy lifting — you forgive a little synthetic texture when you’re rooting for Tom. The takeaway: character and comedy are the fastest way past the uncanny valley, which is exactly why so many of the best AI spots are playful rather than earnest.

Source: 9to5Google

Moncler — “From the Mountains to the City” (2025)

Google Gemini, Imagen & Veo, orchestrated through R/GA’s custom “ShotFlow” pipeline · AI-generated with human script and direction.

A dreamlike fashion film stitched from thousands of AI scenes, shown at Cannes Lions 2025. Why it works: luxury fashion already trades in the abstract and aspirational, so the soft, slightly-unreal AI texture is a feature, not a tell. The takeaway: AI suits brand worlds that are meant to feel like a mood — but watch character consistency across shots, the seam that still gives these films away.

Source: Think with Google

Under Armour — “Forever Is Made Now” (2024) — AI-assisted

AI blended with 35mm film, CGI and licensed footage · dir. Wes Walker / Tool of North America · billed by the brand as the “first AI-powered sports commercial” (a brand claim).

An Anthony Joshua spot where AI was one layer in a real edit, not the whole thing — and the cautionary case on rights. It drew a public dispute over reused, initially-uncredited footage and unsettled a production community already anxious about AI. Why it’s here: it’s the honest reminder that “AI-assisted” doesn’t mean “rights-free.” The takeaway: provenance and crediting are part of the craft now, not an afterthought.

Source: Ad Age

Coca-Cola — “Holidays Are Coming” AI holiday films (2024 & 2025) — AI-assisted

Human-led with generative AI for execution; for 2025, studios including Secret Level and Silverside AI. Coca-Cola does not name the specific models, and says the music was performed by real artists.

The most-watched cautionary tale in the category — a remake of the classic 1995 spot that drew “soulless” backlash two years running. Why it closes this list: the problem was never capability. A global heritage brand pays an authenticity tax on visibly-AI work that a challenger like Kalshi or Coign simply doesn’t. The takeaway: the bigger and more beloved the brand, the more disclosure and human authorship the audience expects — AI on the execution, humans visibly on the heart.

Source: The Coca-Cola Company

How to read this list

The pattern across every entry above is the same: the AI is the production method, not the idea. The commercials that work have a brief, a brand, and a structural hook — AI just makes the expensive-looking version reachable on a real timeline and budget.

That’s also how we approach it. If you’re weighing AI for your next campaign, the brand-campaigns team and our wider AI video production work are the place to start.